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For years, bulk ordering was the default way companies managed branded merchandise. Order in large quantities, store it somewhere, and distribute it over time. In 2026, that model is breaking. Rising costs, wasted inventory, and changing employee expectations are forcing businesses to rethink how they approach swag. What’s replacing it isn’t just a new trend, it’s a smarter system. At Swagopoly, we’ve seen this shift firsthand. Companies are moving away from bulk ordering and