Whether you call them SWAG (stuff we all get), promotional products, advertising specialties, tchotchkes, freebies or giveaways; those pens, mugs, gadgets, t-shirts and caps emblazoned with your company's logo are an integral part of your overall marketing portfolio.
Who needs SWAG?
Company-branded apparel and promotional items help extend your company's brand and show up in places where even digital marketing can't reach.
Consumers prefer receiving promotional products over any other form of advertising.
83% of consumers say receiving a promotional product makes attending an event more enjoyable and more memorable.
70% of consumers wished they received promotional products more often.
Promote your company or brand. When employees wear uniforms displaying corporate logos and colors, they help your brand and differentiate the business in the markets you serve.
Foster team spirit. Work uniforms promote a sense of team spirit and a sense of belonging. This, in turn, can improve worker productivity.
If you give, people are likely to give even more in return. Offer a gift to anyone who donates a certain dollar amount to your cause, or for frequent donors who give every year.
Your supporters will proudly rock your logo, whether it’s on a shirt they wear on weekends, or on a coffee mug they sip from every morning. Make it easy for them to acquire your nonprofit's branded merch in an online gift shop.
Do you want to thank your volunteers for their hard work? Give them cool promo items from your nonprofit or charity. You can even pair the gift with a heartfelt note.
Customer or Employee Recognition
Everybody loves receiving gifts. Not only do they make us feel special, but they also make us happier.
Giving or receiving gifts has also been associated with gaining compliance, as well as creating long-term bonds between the giver and the recipient.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel."